Why Hiring an eCommerce Shop Manager Is a Good Idea – And How to Get the Most From Your Hiring Process

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Why Hiring an eCommerce Shop Manager Is a Good Idea – And How to Get the Most From Your Hiring Process

Why Hiring an eCommerce Shop Manager Is a Good Idea – And How to Get the Most From Your Hiring Process

In today’s digital world, it’s essential to have a well-oiled online business. To effectively market your brand and sell your products or services, you need an eCommerce shop manager. This person is the brains behind your online business, taking care of all the details so you can focus on doing what you do best — selling. If you’re just getting started with an eCommerce store, it might be a good idea to hire an eCommerce shop manager as a jumping off point. These professionals can help you set up company policies and processes, plan and organize your inventory, create shipping labels and packing materials, and more. Even if you already have a team of experienced eCommerce store managers or salespeople who take care of day-to-day operations for your store, having an outside perspective can help improve performance and streamline workflow. Before hiring anyone else in general management roles, ask yourself these questions to make sure they are the right fit for your company:

What do you already know you need to succeed?

This question should guide your hiring process. If success is clearly defined as having customers purchasing from your store, then success is already within reach. Beyond that, consider your core competencies. How well do you know and use your core competencies to succeed in your industry? For example, do you know how to create a store landing page? Do you know how to create a product page with clear visuals that include images, videos, selling information, and recommended purchases? If not, you’re missing out on a lot of potential success by not having these skills up-and-running.

Are there other roles in the company I should be looking at for potential hires?

Similar to the question above, this question also depends on what types of strategic hires you need. If your main concerns are with your people, then a role as a digital marketing manager might be a good fit. On the other hand, if you’re seeking a shop manager with eCommerce chops, then a product manager or category manager might be better suited.

Is this the person’s primary job function? Or will they also do other tasks?

This question is important because it determines the scope of the position. If the person doing the hiring is primarily focused on their job function, then that’s a good indication that they will do a good job. However, if the hiring decision is based more on the fact that they will be good at their primary function than how well they will do in other areas, then that’s a sign that they might not be a good fit for your company.

How much time and/or commitment is this hiring decision going to affect my existing team?

This question determines the impact of the hiring on your current team. If the existing team members are willing to stay on as part-time employees to work on this new hire, then that will impact the team’s ability to meet customers’ expectations, increase productivity, and accomplish other business goals.

How this hire will impact my website or online store as a whole.

If the impact of the hiring on your website or online store is significant, then you need to think about whether or not it’s worth the added effort. And, if the answer is yes, then consider the impact on your customers as well.

Bottom line

If you’re hiring for a shop manager position, be sure to consider these questions as you begin the hiring process. If the person you’re hiring does not have a clear clear-cut answer to these questions, then that’s a red flag. In some cases, the best shop managers are those who you don’t know will be working on the shop floor. When considering the best candidates for your team, don’t automatically choose the easiest ones. Think about how their answers to these questions will impact your business — and if they are a good fit for your company.

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Author Since: September 15, 2021

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