How to Deal With Losing an Electronic Product Online

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You’ve spent months, even years working on that perfect marketing strategy for your latest product launch. You spent hours researching which social media platforms to join, which video distribution methods to implement, and which SEO strategies to invest in. And then…nothing. Your brand is left with little to no visibility online, and as a result, your product suffers. Even though you know it’s happening—and probably because you’re reading this—you still get that sinking feeling in the pit of your stomach when your e-commerce site starts showing downtime. The customer service agent who handled your order just gave it away; they can’t help you anymore. Or maybe they did everything they could but some customer came in and stole their deer antler thingie? Whatever the case may be, you now have to manage inventory, shipping, and customer service from home. You feel like a failure as an entrepreneur; how can you get over it so you can get back to being a productive member of society? Try these helpful tips for handling losing an electronic product online:

Hire a Customer Service Agent Who Knows How to Do SEO

SEO is Not a Tech-Related Field. While it’s true that technology is a large part of SEO, it’s not the only part. In fact, someone who specializes in SEO can help you with every aspect of your online business, including but not limited to: content creation and maintenance; keyword research; creating and optimizing your website; and digital marketing. These are the people you should be working with throughout the entire process, not just the launch. And they’re not always the customer service representatives who work at your local Best Buy. Web optimization experts are an option, but they can cost thousands of dollars per month and are usually overkill for a small business. If you want to make sure your website delivers, someone with expertise in that area can help you out.

Keep Good Records

While you may not need to keep detailed records for each order, you should make sure you have: – Contact information for every customer – Date of order – Total amount paid – Shipping address – Product information (size, color, condition) – Expiration date – If a refund is requested, why (buying item what, signature, reason for refund, etc.) – How long the product has been in inventory – When the product was lost or stolen – Any other information that may be relevant to the case (such as who to notify if a claim is made)

Set Important Dates On Your Marketing Calendar

You don’t have to launch a product every single month; you can safely set aside one day each month as your marketing calendar. You can use that day to focus on one or two specific things: – Researching and planning your marketing strategy for the month ahead – Scheduling a launch date for your new product(s) – Planning and organizing your launch event (such as hiring a caterer, hosting a party, and more) – Preparing for your social media strategy throughout the month – Setting up your email account for recurring notifications (for example, a weekly newsletter) – Finding a sales representative or representative in marketing to partner with you on a monthly or ongoing basis (for example, an ecommerce professional to handle your orders, or a product sales representative to help you promote your products)

Write an Effective emails

If you’re dealing with a large amount of orders or a high volume of sales, you may want to hire a customer service representative to handle your orders. However, this task is much easier if you have a writing style that’s specific to customer service. In other words, you should be able to write emails that are clear, accurate, and concise.

Offer A Social Media Discount Or Free Samples

A good way to liven up your emails (and make your customers feel special) is to include a free sample or a discounted price on your social media posts. If you regularly post on Facebook or Instagram, you can share your free sample link on your posts. Be sure to tag the representative who helped you with your order so they can easily find the content.

Don’t Forget About Video Marketing

A lot of people are under the impression that video marketing is only for video games, but that’s far from the truth. In fact, video marketing is one of the best ways to increase your online visibility. You can use it to your advantage by creating bite-sized videos that you can share on social media and in your blog posts.

Track Your Progress With Regular Surveys

A great way to get feedback from customers and make adjustments to your business in real-time is through surveys. Put up a few poll bars on your homepage so customers can easily take a poll and leave feedback for you. You can even create a survey with your products or services so customers can choose between two options before submitting their vote.

Conclusion

Although it may seem like a great idea to give up and give up when your online business is not doing well, you have to remember that every business is different. Yours may not be the same as another person’s, and you may have different problems than they are experiencing. There’s no way to predict what will happen in the future, but there are ways to approach losing an online business.